Saturday, June 25, 2011

Company Newsletter: What It Takes To Be Read

A company newsletter is one way of disseminating information on who, what, when, where, why and how's in a firm on a regular circulation. Most employees are focused in doing their jobs while inside the office and would most of the time just brushing over the bulletin board or info board for updates. The job of a company newsletter comes in after a day's work where they could take time and read the totality of information fragments they've picked up from work. So in order to give a good impression to those people in the company, a good newsletter lies in the hands of the editor and his team.

A good company newsletter should be and have these following things:

1. Promise is a promise. A company newsletter is a success when it keeps its circulation regular and on time. Why? Simply because your audience is waiting for the next issue and the next big thing after the very first issue that was made. Giving your audience expectation for your next issue to be released after a week, two weeks, a month, next quarter or so, the company newsletter should not delay your audience's thirst for information and entertainment like what you have promised. This is actually the top most common mistake that a company could ever commit. You must've tried receiving a newsletter from your mail or email then after sometime it was followed by the next issue which is on time! You definitely would want to eagerly read those rather than waiting for a newsletter that you wouldn't know when to come your way again or maybe never.

If this will be your first time to publish your company newsletter, you must see to it that you have allotted the right and enough time for the process itself. Choose well on those people who you are appointing this huge responsibility so you can save time thus publishing the newsletter on time. Not all employees are knowledgeable in creating a newsletter. Gathering of information, layout, editing, proof-reading and publishing a copy consumes a lot of time imaginable than a normal 8 hours of a regular shift. Imagine these people doing this work as an additional job for them aside from their normal working hours. This is not just a school project you can “rush” and say “come what may” on its release. It can damage the company’s credibility and dependability by sending out “half-baked” information that is not even “mouth-watering” nor even “edible” to its audience.

The employer must see to it that the team got enough time and strength to do this if possible not after their working hours. Come to think of it, newsletter is part of a company and these people are still "working on" something for the company. The team chose to be part of it because it is their passion, creativity and wisdom they wanted to share to everyone in the company.
Time-management is the key for a company newsletter to be created, polished and released in time expected.

2. Make everything catchy! You don't want your newsletter to be branded as "lame", do you? One piece of advice, make your headlines attractive. Like any other written material either the title, a subtitle, or a caption they all have something in common...being CATCHY. The headline bears the power of your work and it makes your readers read the body if you caught their attention.

3. Make your headlines LARGE...literally. Aside from being interesting, add more by making the font different and with easy visibility. Put it in front page, even under a 3-column front page make the font sizes vary depending on how you would want your audience read along the page.

4. Lead sentences should "lead" readers to the end. Just like the title, lead sentences give out first thing that the reader “might” like to read about. Then build up the body into something that the reader “would” like to read about. This is like putting in rose petals in the hallway leading to a room where you wanted to take someone.

5. Give a look that “kills”. Layout is very essential and would definitely mean the beauty of the whole company newsletter. Just imagine a 10-page company newsletter all pages presented in a 3-column Times New Roman font title CAPS and boldfaced and no pictures at all? Who would want to read that? Varying in column widths and adding illustration/photographs are way too cool in the eyes. Remember, when a reader picks up a reading material he doesn't read yet. His eyes will be browsing the entire thing first taking a bird’s eye view on each page.

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